Artificial intelligence · WhatsApp
WhatsApp chatbot for business
Appify Studio builds WhatsApp chatbots for businesses in Morocco and abroad: automatic replies around the clock in English, French, Arabic and Darija, bookings, order tracking and hand-over to a human agent. The chatbot runs on the official WhatsApp Business API, with a detailed quote within 24 hours.
What teams answering WhatsApp go through
- “We answer the same questions dozens of times a day.”
- “Evening and weekend messages wait until Monday.”
- “Customers keep asking where their order is.”
- “One phone for the whole team: nobody knows who answered whom.”
What a WhatsApp Business bot does
A WhatsApp chatbot is a program that automatically answers messages received on a WhatsApp Business number, using predefined scenarios or artificial intelligence. It handles repetitive requests and hands over as soon as a human is more useful.
Answers to frequent questions
Opening hours, prices, addresses, availability: precise answers from your information, at any hour.
Bookings
The customer picks a free slot in your calendar; the chatbot confirms and sends a reminder the day before.
Order tracking
With an order number, the customer gets the current status without calling customer service.
Lead qualification
The bot asks the right questions, such as need, budget and city, and passes a complete request to your team.
Hand-over to an agent
On request, or when the question is out of scope, the conversation goes to a human with its full history.
Several languages
English, French, Arabic and Darija written in Arabic or Latin script, the way customers really write.
WhatsApp automation: connecting the chatbot to your tools
A stand-alone chatbot answers; a connected chatbot acts.
CRM
Each conversation creates or updates the customer's record in your CRM.
Calendar
Free slots read in real time, bookings added automatically, cancellations released immediately.
Orders and stock
Order status and product availability read from your management software.
Notifications
Confirmations, reminders and shipping notices sent at the right time, with approved templates.
How do you build a WhatsApp chatbot?
The six steps we follow on every project.
- Get access to the WhatsApp Business API. Create a Meta Business account, verify your company and choose the number the chatbot will use.
- List the conversations to automate. Frequent questions, bookings, order tracking: start with the three most repeated requests.
- Write the knowledge base. Opening hours, prices, conditions, addresses: the chatbot only answers from the information you give it.
- Get message templates approved. Messages the business sends first, such as reminders and confirmations, are approved by Meta.
- Connect your tools. Calendar, CRM, stock or orders, so the chatbot gives up-to-date answers instead of generic ones.
- Test, launch and measure. Test on real customer questions, go live, then review conversations handed to a human to improve the bot.
How we work, step by step
Discovery
Analysis of your recent WhatsApp conversations to find repetitive requests and cases for a human.
Design
Conversation scenarios, brand tone and knowledge base, approved with you.
Development
Connection to the WhatsApp Business API and your tools, then testing on real customer questions.
Launch
Gradual go-live, review of handed-over conversations and weekly improvements.
WhatsApp chatbot pricing
Essential
Answer frequent questions
price On quote
- Frequent questions and opening hours
- Two languages
- Hand-over to an agent
- Conversation dashboard
Most requested
Pro
Bookings and orders
price On quote
- Everything in Essential
- Generative AI and Darija
- Bookings
- Order tracking
- CRM connection
Custom
Several departments or numbers
price On quote
- Several numbers and teams
- ERP, stock or payment connection
- Campaigns with approved templates
- Advanced reports
Quotes exclude VAT. Conversation fees charged by Meta under its official pricing are extra and paid directly to Meta.
What we have already shipped
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Frequently asked questions
How do you build a WhatsApp chatbot?
You need access to the WhatsApp Business API through a verified Meta account, a list of conversations to automate, a knowledge base, approved message templates and a connection to your tools. We handle these steps and deliver a chatbot tested on your real questions.
How much does a WhatsApp chatbot cost?
At Appify Studio, a WhatsApp chatbot is priced on quote, for your project. The price depends on the scenarios, generative AI and connections to your calendar, CRM or stock. Meta's conversation fees are extra and paid directly to Meta, according to its official pricing.
Do I need the official WhatsApp Business API?
Yes. Unofficial tools that drive a phone put your number at risk of being blocked by WhatsApp. The official API allows several agents on one number, automatic messages and approved templates, without risk to your account. It is the only method we use for clients.
Does the chatbot understand Darija?
Current AI models understand Darija written in Arabic or Latin script well, with limits on very local expressions. We test the chatbot on your real conversations and plan a hand-over to an agent when a question stays ambiguous, so customers are never left without an answer.
What happens when the chatbot doesn't know the answer?
It says so, without making things up, and offers to hand over to an agent. The conversation reaches your team with its full history so the customer doesn't repeat themselves, and those cases are used to complete the knowledge base afterwards.
Automate your WhatsApp replies
Tell us how many messages you receive a day and the questions that come up most: we reply within 24 hours.