Software studio · Casablanca, Morocco
Software development company in Morocco
Appify Studio is a software development studio based in Casablanca, Morocco, specialising in CRM, e-invoicing, websites and mobile apps. We design and build custom tools for businesses in Morocco and abroad, from a website to complete business software, priced for each project, with one point of contact from quote to launch.
What we build
Software, websites, AI and mobile apps.
Each service has its own detailed page: starting prices, timelines, features and frequently asked questions. Pick the one that matches your need.
Business software
- E-invoicingQuotes, invoices and archiving, ready for Morocco's DGI framework
- Inventory managementStock in and out, stock counts and alerts, linked to invoicing
- POS softwareFast checkout, live stock, several shops
- Custom CRMLeads, pipeline, follow-ups and WhatsApp in one tool
- ERP and OdooA complete management system, Odoo or custom-built
Websites
Artificial intelligence
Choosing well
Studio or freelance developer?
Both can be the right choice. It depends on the size of the project, the support you expect after launch and how many skills the work needs.
| Criterion | Freelance developer | Studio like Appify Studio |
|---|---|---|
| Budget | Often the lowest for a small project | Higher, but quoted line by line |
| Skills | One person, one main specialty | Design, web, mobile, AI and SEO in one team |
| Continuity | Depends on one person's availability | Work continues through holidays and the unexpected |
| Complex projects | Limited by available time | Business software, CRM, apps and integrations |
| After launch | Varies from one freelancer to another | Contracted maintenance with a named contact |
For a small website on a tight budget, a good freelancer often does the job. For business software, a CRM, an app or any project that has to run for years, a studio brings a complete team and continuity backed by a contract.
Our work
Proof, not promises.
Our team has designed, built and published 20 apps on the App Store: artificial intelligence, productivity, health and utilities. That experience goes into every client project.
How we work
From idea to launch, in four steps.
01Discovery
We study your business, tools and goals, then agree on scope, budget and schedule.
02Design
Clickable mockups tested by your team before a single line of code.
03Development
Built in stages, with a version to test regularly and full visibility on progress.
04Launch
Go-live, training and support, then maintenance and new features.
Frequently asked questions
How much does custom software cost in Morocco?
At Appify Studio, every project is priced on quote: the price depends on scope, users, features, integrations and data to migrate. You get a first estimate within 24 hours, and a fixed quote follows a discovery phase that sets the exact scope, and quotes in EUR or USD are available on request.
Do you work with clients outside Morocco?
Yes. We work with companies in Europe, the Gulf and North America, in English or French, over video calls, email and WhatsApp. Morocco is on GMT+1 most of the year, the same time as Paris in winter and one hour behind in summer, so our working day overlaps almost fully with European business hours.
Where is Appify Studio based?
Appify Studio is based in Casablanca and works with businesses across Morocco, from Tangier to Agadir, and with international clients. Meetings happen by video call, on WhatsApp or in person in Casablanca, whichever suits you best at each stage of the project.
Who is behind Appify Studio?
Appify Studio was founded by Elmostafa Soukafi. The team has designed and published 20 apps on the App Store and builds business software, websites and artificial intelligence tools for companies, combining design, web and mobile development in one studio. You work directly with the people who build your product.
Do you provide maintenance after launch?
Yes. After launch, maintenance is offered as a contract covering fixes, security updates, backups and small improvements. Response times, scope and the monthly price are written in the quote before the project starts. Maintenance can also be paused or resumed as your needs change.
Let's talk about your project
Describe what you need in a few lines: we reply within 24 hours with a first estimate and the right questions.





